Making casual games in a COVID-19 world
Trends, lessons, and strategies we've learned from 2020 so far
September 23rd 2020 | 2:00PM - 3:15PM BST
Over the past eight months, we've seen a dramatic change across the gaming industry. Playtime and overall traffic have seen a record high, with some countries and regions performing beyond expectations. And with all of these quick and dramatic changes, come new opportunities.
Alongside Adjust and TopOn, we'll cover:
- Insights from 2B+ monthly players, with an update on key metrics, including retention, ARPDAU, Session Length, CPI, and more (GameAnalytics)
- How to leverage your data and learn from proven marketing strategies to grow your game (Adjust)
- How to develop an advertising strategy during COVID-19, and the advantages of ad mediation (TopOn)